Unlocking New Buying Centers

I have consistently identified and opened new buying centers that unlock growth, expand influence, and accelerate pipeline. Whether entering net-new functions or repositioning existing products for broader relevance, my work helps companies break through stagnant segments and activate new demand.

Across my career, I’ve opened doors into Workplace at Coveo, the Sales organization at BetterUp, the Enterprise segment at Culture Amp, and later into Marketing and CX teams at Coveo. Each expansion required a deep understanding of buyer needs, refined messaging that met teams where they were, and tight partnership with sales to equip them with compelling narratives and assets.

The result: stronger cross-functional adoption, increased deal velocity, and expanded revenue opportunities as products became relevant to a larger, more strategic set of buyers.