Achieved 127% of Pipeline Goal

Achieving marketing pipeline goals is no easy feat. It requires far more than execution - it demands a deep understanding of every function in the marketing ecosystem and the ability to bring those teams together around clear buyers, sharp messaging, and intentional go-to-market alignment.

Throughout my career, I’ve taken a digital-forward, cross-functional approach, partnering closely with demand generation, web, content, campaigns, and marketing ops to build programs that not only attract the right audiences but convert them with consistency.

One of my proudest accomplishments was leading the Platform Pod at Coveo, where I owned two segments and the overall platform narrative. With a small but mighty team of three, we transformed the GTM motion into a focused, insight-driven engine - consistently surpassing expectations and delivering 127% of pipeline goals across five consecutive quarters.

This work not only strengthened our product’s presence across enterprise functions like Marketing, Digital Workplace, and CIO/IT - it showcased what aligned strategy, collaborative execution, and clear storytelling can create when teams are unified around a shared goal.